Arte nas Estações | Mato Grosso do Sul

LOCATION
Campo Grande, MS

CURATORSHIP
Ulisses Carrilho

CREATED BY
A-PONTE

YEAR
2024-2025

SPONSORSHIP
Grupo Energisa
Copa Energia
BMA Advogados
Banco BV
Fundo de Filantropia da Família Hees

SUPPORT
Fundação de Cultura do Mato Grosso do Sul
Secretaria de Estado de Turismo, Esporte e Cultura do Mato Grosso do Sul
Governo do Mato Grosso do Sul

In its second edition, Arte nas Estações was presented in Campo Grande, Mato Grosso do Sul, featuring three selections from the collection of the International Museum of Naïve Art of Brazil – the largest in the world in its segment, formed from the private collection of Lucien Finkelstein. The institution’s headquarters closed in Rio de Janeiro in 2016, leaving over 6,000 artworks without a permanent home.

The selection includes works by artists, mostly self-taught, of different genders, locations, races, and religions, who in most cases had not achieved visibility within the visual arts field.

Curated by Ulisses Carrilho, the exhibitions “Sofrência,” “Entre o Céu e a Terra,” and “A Ferro e Fogo” were held at the Centro Cultural José Octávio Guizzo from September 2024 to February 2025, featuring a comprehensive educational program that started from a listening process, fostering dialogue and collective construction with the participating audiences: the school community – teachers, students, and educators –, people with disabilities, local residents, and visitors.

The Arte nas Estações project highlights the greatness of an art form often labeled as minor, innocent, or naïve, but which is rich in expressiveness, meaning, and techniques. Popular art is contemporary, and this reflection represents an important chapter of this history.

Educational Program

The second edition of Arte nas Estações included an extensive educational program, combining guided visits, workshops, and a variety of activities, providing space for experimentation and creative engagement by the public.

During the Mato Grosso do Sul stage, the educational program organized folk dance circles, abayomi doll workshops, charme dance classes, performative activations inspired by the paintings on display, literature workshops, and experimental practices in various artistic languages. Always free of charge, the activities take place within the exhibition area.

In November, the project’s educational program was featured in a panel during a conference cycle organized by the renowned La Escuela platform, in partnership with the Museo de Arte Latinoamericano de Buenos Aires (Malba) and the Pinacoteca de São Paulo. The event aimed to create spaces for exchange, dissemination, and critical reflection on artistic-pedagogical practices linked to relevant communities in Latin America.

Parceria IMO Insights

For Arte nas Estações Mato Grosso do Sul, we developed a partnership with IMO Insights, a company specialized in market research, impact assessment, and brand measurement, with expertise in projects for major consumer goods, retail, and service companies.

At the end of the edition, we delivered to sponsors a comprehensive study that demonstrated, with data and insights, the cultural and market value of this cultural initiative. Among other benefits, the sponsoring company gained confidence and clarity regarding the return on cultural investment, with metrics that showed not only visibility but also real brand impact, as well as a tool to justify current and future sponsorships.

The partnership will continue in upcoming editions of this and other projects developed by A-PONTE.

At the end of the edition, we produced a complete report on the project’s activities

Access the report in PDF

By the Numbers

  • people visited the exhibitions

    8,600
  • people participated in the educational program

    3,181
  • teachers trained

    127

Meet the brands that believed in this project

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